Rhetorical Analysis Of Helena Rubinstein's Advertisement

Images often are used to convey a powerful message to an audience through the use of different methods or appeals. This technique has been used for many decades and it continues to be used now a days. In this case, this ad by Helena Rubinstein is trying to convince us to buy a makeup product from her makeup line. At the top of the ad in big bold letters it says “How to get gorgeous.” Followed right under it there is a small paragraph describing the product. Right under that there is a picture of the “New Minute Make-Up Stick” which is the product they're trying to sell. There is a photo of the face of beautiful young lady that apparently has used the makeup stick and looks, as they said, “gorgeous.” During that time, it was a powerful and effective visual rhetoric mostly because of the vast use of rhetorical appeals. Unlike today’s makeup ads, this one has the credibility through the brand name, uses logical reasoning about what the product does, appeals to your emotions, and tackles the beauty standard that has been implied to many generations of women all over the world. …show more content…
Helena Rubinstein was a Polish American entrepreneur who founded the Helena Rubinstein Inc. cosmetics company in the mid 1900’s. Now, this company is owned by the well-known makeup cosmetics company, L’Oréal. This company bloomed as more and more women started being introduced to cosmetics and the competition of looks. The fact that the company’s name was added in the advertisement in bright bold letters, it was obvious that because it was Helena Rubinstein, it gave a huge advantage and women would have wanted to buy it just because Helena was the “Princess Gourielli” and everyone wanted to be gorgeous. Thus, the use of ethos helped convey the message of authority and credibility, making it an effective