Rhetorical Analysis Of Haribo And Trolli

908 Words 4 Pages
Candy is a popular food that most people enjoy. The two top competitors in the candy business are Haribo and Trolli. In the Haribo commercial it takes place at a ice skating rink with hockey players and a coach. They describe the gummy bears using a little kids voice. Then in the Trolli commercial James Harden (basketball player) is at a basketball court and he uses his head to describe the gummy bears. The Haribo and Trolli commercials use pathos, ethos, and logos to help promote their different candy products.
The two commercials use the rhetorical device pathos to help appeal to the reader’s emotions. The creators of this Haribo commercial use pathos to appeal to the funny side of the reader. The hockey players in the commercial talk in
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The Haribo company uses a hockey team to show that the opinion of this hockey team is valued. The whole team is playing but then they get called in by their coach for a snack break. During the snack break they give facts about the gummy bears. The viewer is watching a video where a well respected team is giving facts, so this make the viewer want to go out and get gummy bears (“Haribo Ice Hockey commercial Sour Gold Bears” internet). The Haribo and Trolli commercials are pretty similar when is comes to ethos, because they both use famous figures with a well respected background to promote their product. In the Trolli commercial, they use James Harden, a famous basketball player for the Houston Rockets. He is a well known player and well respected therefore, people respect his opinions and follow his advice. During the commercial he is using his head many times to show that you should buy the candy. He uses facts when trying to describe the candy like, “you can’t stop the good sour” (“Inside Inside Inside James Harden’s Head” internet). In the Haribo commercial, the company uses a hockey team instead of one person like the Trolli commercial, to have a greater impact on the persuasion of the products. These two commercials used ethos to appeal to the viewer’s ethics in a positive way and help ensure that the viewer is still …show more content…
The Haribo company starts off with a hockey team playing hockey and then gets called in by their coach for a break. During the break the players talked in little kids voices when trying to describe the gummy bears that they were offered by their coach. The little kids voices tells the viewer that if you eat these gummy bears then it will bring the little kid out of you (“Haribo Ice Hockey commercial Sour Gold Bears” internet). The Haribo and Trolli commercials are pretty similar when is comes to logos, because they both use a interesting way to keep the viewer engrossed when trying to push the product. In the Trolli commercial, they use James Harden and his head, to persuade the candy product. During the commercial he is using his head many times to show that you should buy the candy. He uses the heads when trying to describe the candy. Harden is so well known, whatever he says, the viewer is mostly likely going to be persuade to do so. In this commercial, James Harden uses his heads to show that if you eat this candy you can be like him. In the Haribo commercial, the company uses a hockey team with little kids voices instead of one person with many heads like the Trolli commercial, to have a greater impact on the persuasion of the products (“Inside Inside Inside James Harden’s Head” internet). These two commercials used logos to appeal to the viewer’s logic in a

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