It was more than just magnetism that allowed Governor Jan Brewer to deliver such a rousing speech on April 23, 2010 from the sunny city of Phoenix, Arizona. It was a well planned strategy. Simple instruments such as ethos, pathos, and logos allowed Brewer to appeal to the audience through reasoning and the use of emotions. More complex rhetorical devices such as anaphora and polysyndeton added rhythm and created a more aesthetic flow to her address. Brewer employed many of these tools and techniques in her “Address Upon Signing Arizona Senate Bill 1070”, in which she artfully explained why the bill was in the best interest of the people of Arizona. Governor Brewer opens her address by clearly stating that her interests are in protecting
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She describes how the bill has been debated and criticized for weeks, and after listening to all sides, she decided that this bill was necessary. This appeals to her audience’s logic, they are assured that this bill was no snap decision, but something that has been carefully analyzed and considered. Brewer explains the significance of the bill and what it will mean for the people when she states that “border-related violence and crime due to illegal immigration are critically important issues for the people of our State” (1:51). She passionately addresses the crowd while explaining in detail why they cannot let murder and violence continue to creep its way across the border. This passionate plea ignited the emotions of the audience: their anger, their sadness, and their regret. They have to do something to stop the danger and this bill will do just …show more content…
When she passionately stated, “We cannot sacrifice our safety...We cannot stand idly by...We cannot delay while the destruction happening south of our border -- our international border creeps its way north”, she used anaphora (Brewer 2:21). The use of anaphora allowed her to create a sense of importance and suspense that drew Arizonans to her words. She also uses prolepsis when she addressed the arguments that some may have about Senate Bill 1070 leading to racial discrimination. Discussing these misconceptions allows her to counteract them and prevent them from being used to discredit the bill. Many different rhetorical techniques were deployed in Governor Jan Brewer’s, “Address Upon Signing Arizona Senate Bill 1070”, to make it more compelling to her audience. Brewer appealed to the audience’s logic and emotions through the use of ethos, pathos, and logos. Rhetorical devices added rhythm and created a smooth flow to the speech. She establishes her credibility as an over 40 year Arizona resident who has served 28 years in public service. Brewer was very convincing in her argument that Senate Bill 1070 was in the best interest of the people of
She describes how the bill has been debated and criticized for weeks, and after listening to all sides, she decided that this bill was necessary. This appeals to her audience’s logic, they are assured that this bill was no snap decision, but something that has been carefully analyzed and considered. Brewer explains the significance of the bill and what it will mean for the people when she states that “border-related violence and crime due to illegal immigration are critically important issues for the people of our State” (1:51). She passionately addresses the crowd while explaining in detail why they cannot let murder and violence continue to creep its way across the border. This passionate plea ignited the emotions of the audience: their anger, their sadness, and their regret. They have to do something to stop the danger and this bill will do just …show more content…
When she passionately stated, “We cannot sacrifice our safety...We cannot stand idly by...We cannot delay while the destruction happening south of our border -- our international border creeps its way north”, she used anaphora (Brewer 2:21). The use of anaphora allowed her to create a sense of importance and suspense that drew Arizonans to her words. She also uses prolepsis when she addressed the arguments that some may have about Senate Bill 1070 leading to racial discrimination. Discussing these misconceptions allows her to counteract them and prevent them from being used to discredit the bill. Many different rhetorical techniques were deployed in Governor Jan Brewer’s, “Address Upon Signing Arizona Senate Bill 1070”, to make it more compelling to her audience. Brewer appealed to the audience’s logic and emotions through the use of ethos, pathos, and logos. Rhetorical devices added rhythm and created a smooth flow to the speech. She establishes her credibility as an over 40 year Arizona resident who has served 28 years in public service. Brewer was very convincing in her argument that Senate Bill 1070 was in the best interest of the people of