The content of the speech is organized appropriately into three parts. The first part involves teaching the audience how to transfer a call. The ways to record a distinct and personalised outgoing voicemail message is shown in the second part of the speech. The last part includes voicemail retrieval. Additionally, as stated before, it is also a promotional speech as the speaker is promoting and advertising the product by comparing it with the old way of recording messages on writing pads. This can be seen through the quote, …show more content…
Imagery techniques or figurative languages such as metaphor, personification and simile are not implemented. Instead, he gives examples by creating common scenarios that happen day-to-day to allow the audience to feel included and for it to be relatable. However, this effect is contrasted or reversed when he addresses the audience generally with the word "you" repetitively. On the other hand, the effect could be said is enhanced as the word "you" can be also viewed as a direct form of addressing your audience. The effect of addressing your audience directly is that the audience will feel a certain responsibility. In this case, the audience may feel like they have to try using the product instead of disregarding it like we normally would towards a sales person. Furthermore, using a direct form of addressing transforms the