Dudley sets up his audience to listen to him by using ethos. Dudley states, “I’ve been lucky enough over the last 10 years to work with amazing people who’ve helped me redefine leadership in a way that I think has made me happier.” This is impacting the audience by making them trust the author. He used this to make the audience easily persuaded.
His speech also appeals to the audience feelings. He uses pathos to appeal to the audience. Dudley says, “You’ve made someone’s life better by something you said or did.” This is making the audience feel like better people. With this statement, the audience is more easily persuaded. He also says, “It’s scary to think of ourselves as that powerful, frightening to think we can matter that much to other people.” This is stating that we mean a lot to people and that we matter in our lives and others. This is also …show more content…
He uses theme and repetition to make it clear. He compares a lollipop moment to a moment where someone said or did something that you made your life better. With this background knowledge, he states, “We need to redefine leadership as being about lollipop moments – how many of them we create, how many we acknowledge, how many of them we pay forward and how many we say thank you for.” This is the theme because it is the call to action. He wants us to start acknowledging people for making impacts in our lives. This is also repetition because he states this thought throughout the speech. With these call to actions he gets his point across to the