Rhetorical Analysis Of Eric Schlosser 's ' Fast Food Nation '

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Eric Schlosser, the author of Fast Food Nation, used techniques of persuasion through ethos, pathos, and logos and they help him become credible when it comes to uncovering the dark sides of the fast food industry. Schlosser’s audience are the people who eat at fast food establishments and who buy their products without knowing what it takes to serve it. By analyzing the book we can see how the author’s use of rhetoric analysis supports his argument. It not only benefited his purpose, but it also helped the reader understand it and take a stance on his argument.
Pathos is an appeal to emotion and is a way of convincing an audience of an argument by creating an emotional response. Pathos is present towards the end of chapter 6 of Fast Food Nation when Schlosser talks about Hank’s suicide, evoking emotion. His cause of death could’ve been by, “...monopoly power in the meatpacking industry, depressed prices in the cattle market, economic forces bankrupting independent rancher, and tax laws that favor wealthy ranchers…” (P146). His purpose in explaining several reasons that may have caused Hank to take his life lie within the hardships that ranchers are put through. This shows the dark side of powerful corporations putting small ranchers out of business and not having fair competition. The reader sympathizes with the unfair treatment and pressures that ranchers go through and would side with them instead of the corporations. This example supports his argument about the dark side…

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