Trump attempts to establish …show more content…
Luntz uses Barack Obama as an example of a politician who uses his language in his own presidential campaign, and found the tactic ineffective because it was used already. However, Luntz states “Those powerful words help explain the magnetism of the Obama presidential campaign. His words do more than inspire. They Transform. They move people”. Luntz has the courage to state that the way Obama uses his language could be an example of “political plagiarism” however Trump does not do this at all. The one thing that Trump has done throughout all of his speeches is been truthful and as precise as he can be. Trump decided to tell the audience “For those here today illegally who are seeking legal status, they will have one route and only one route: to return home and apply for re-entry under the rules of the new legal immigration system that I have outlined above”. While Trump has hope that he can make America great again, he also has expectations that gives the audience who supports Trump a sense of trust. Ethos is also a mode of persuasion that Trump uses to speak to his supporters and put more of himself on the spot. By using language, the way, he does, he personally brands himself to show his potential in being the best American president we can …show more content…
The way he opened his speech involved being sentimental, connecting with the audience about the common issues that we face as a nation not only in America, but in other places in the world, then he gets straight right that “Immigration reform should mean something else entirely: it should mean improvements to our laws and policies to make life better for American Citizens. The language that Trump uses also is meant to speak to a specific group within the audience, and that is the American Citizens themselves. That is the main focus that Trump attempts to rely on. The way Trump brings up issues is also a method to further appeal towards the audience that he is the most capable candidate to become the next president because of the way the current government handles the problems with immigration that Trump believes will get done once he is elected. Trump addresses his reform ideas. He does this by using words like “soon”. Trump decides to end his speech by reaching out to the audience. He summarizes his claims by putting them in the simplest form “Let’s secure our border”, “Let’s stop the drugs and crimes”, “Together, we can save American lives, American jobs, and American futures”. This is also another example on how Trump uses pathos so speak to the audience and help them understand that Trump wants the best for America. The technique Trump uses is strictly focusing on