Rhetorical Analysis Of Don T Blame The Eater

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David Zinczenko’s work Don’t Blame the Eater clearly intends to present a well researched and expertly articulated point of view on the origins of America’s obesity epidemic, the forces that perpetuate the problem, and the possible end result of this issue. It is also plainly visible that Zinczenko seeks to familiarize himself with his audience and readers by dropping some of the usual trappings of formal and academic writing including but not limited to higher level terminology, complex sentence structure, and formal citation rules. Further, we see the use of colloquialisms, anecdotal evidence, and candid commentary unfit for academia. All of this lends the piece a vibe not unlike a conversation among friends.
His intention with this piece
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One may note that this is the only time he mentions his youth, and from this point onward he keeps the focus of his coversation away from himself and his diet, and shifts our attention to now. Another way Zinczenko elucidates his position is with the slightly pithy allegorical comparison of the parents of obese children suing McDonald's for making them fat and men suing German automobile giant Porsche for making them get speeding tickets. This allegory was quite expertly chosen as it illustrates the ludicrousness of the claims staked by those who pursue litigation for this reason. Zinczenko also demonstrates the difficulty in the American plight for natural, healthful, and whole food by giving us another allegory. He instructs the reader to drive down a street twice; once looking for fast food, and once looking for a grapefruit. He then proceeds to tell the reader that one would be hard-pressed to find a single fruit on this street. However, should the driver crave a Big Mac, Whopper, Dave's Single, milkshake, or any other artery-clogging option, they would find themselves reeling with possible choices.

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