Rhetorical Analysis Of Don T Blame The Eater

In the article, "Don't Blame The Eater," David Zinczenko explains his views about the fast food industry. He insists that the one eating the food is not to blame, but the one selling it. He talks about the importance of media and the effects it has on consumers. Zinczenko is successful in effectively arguing his point and communicating his views by expressing pathos, ethos and logos. Zincenko establishes pathos by appealing to humor. One way he does this is by explaining that kids suing for making them fat is like middle aged men who drive Porsches- suing Porsche for making them get speeding tickets. He shows us how ridiculous it is to do that but then veers the topic to a -wait no it isn't- and begins to explain that he had a tough upbringing that made him obese. He asks the question, "Shouldn't we know better than to eat two meals a day in fast-food restaurants?"(paragraph seven). He asks this because it sounds crazy to us to want to eat food covered in grease twice a day, but to …show more content…
Zinczenko draws the reader in by using dictation like "you"or "we" in the statements, "make fun if you will of these kids launching lawsuits against the fast food industry, but don’t be surprised if you’re the next plaintiff,"(paragraph 10) and "shouldn't we know better than to eat two meals a day in fast-food restaurants?"(paragraph 7) to involve the reader. He also questions the audience's values and ability at making decisions. After saying that there are thirteen hundred McDonalds around the United States, Zinczenko then asks the reader of his article to drive up or down the street in search of anywhere one may get a grapefruit. He is implying that there is probably a fast food restaurant