Rhetorical Analysis Of Dick Cheney's Article

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If Dick Cheney were to present a rhetoric on “Protecting Jobs at Home from Unfair Competition Abroad” to the AFL-CIO, he is more likely to fail in persuading the audience rather than winning them over. In the hypothetical, Cheney fails to use a proper argument form in persuading his audience. He offers claims of a possible solution by using enthymematic argument and the evidence oriented argument in the attempts to win over his audience.
Cheney expects audience familiarity with the complicated issue of economic growth and job creation. Unfortunately, not all audience members are familiar with or “have ever had an economics class”; this halts his enthymeme and can add more confusion to the rhetoric. Page 93 of the Rowland text’s states, “…rational argument does not work well if the issue is highly complicated”; this adds to prove Cheney has a difficult time justifying his claim, leading to uncertainty among the audience.
Cheney tries to persuade the audience by telling them he has a new proposal for the current problem, but shows no new data for it. He states that “he knows the way to cut prices is to initiate a round of free-trade talks,” this statement implies that he wants to persuade the audience on his view of trade data and continues with, “…he doesn’t have
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Kennedy uses a weak and confusing comparison with the term ‘mushroom cloud’ as a metaphor, which describes the nuclear freeze proposal’s aspects and possible effects. The metaphor provides a picture for the audience to understand that if there is no line drawn between the church and state, then it could lead to possible tragedy; this statement is too puzzling to understand and it may not connect with the audience. The metaphor is supportive evidence for one of Kennedy’s tests on page 14 of Rowland’s workbook: “respecting the integrity of public debate”; unfortunately, the mushroom cloud metaphor doesn’t connect with the topic of public debate well, which means it doesn’t connect with the audience

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