In 2008 the economy had hit a historically all time low. The American people were flustered and felt like there was a burden weighing on America. Barak Obama noticed this despair and ran with it. Obama create a campaign based on the darkness in America and gave the people a light. He did this by creating the Hope campaign. Along with this campaign came the “Hope” video ad. The ad targeting the middle and lower class United States citizen making them feel welcomed and apart of the government. The “Hope” add did this by using pathos, logos, kairos and even propaganda terms like bandwagon and plain folk. In Obama’s “Hope” video several different types of people appear throughout the video. People that are white, black, Asian, old, young, urban,
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That is the randomly displayed footage of scenery. The beginning of the video has several clips of famous landmarks in the United States, such as the Golden Gate Bridge in San Francisco. These clips open the video in a way that shows the viewer that the video is all about America and what its made of. All of these landmarks give the audience a proud feeling about America which is a use of pathos. In the random clips there are also a series of roads that are shown on the screen. The eye of the camera makes the viewer feel like they are on the road traveling into the vast. This sense that the audience feels is a rhetorical message of the journey that is taking place in America. A journey that the supporters of Obama are taking in hopes of a greater …show more content…
After that a chant of “Yes We Can” fills the video and rings in the audience’s ear. The yes we can chant is a propaganda technique of loaded words. The yes we can is also a vivid way Obama makes the average people feel not so average. Instead of saying yes I can, I can rebuild America Obama rhetorically says that we the people can rebuild America together. This makes the average American feel like their voice matters, which is what the foundations of this nation were found upon, a freedom of speech. After the end of the yes we can a text appears on the screen that reads “you can change the world.” Once again Obama is making the middle and lower class people of America feel like they are important. After Obama has made the people feel great he gives the viewer a number to text to help him campaign. This helps him in two ways. One to make his voters feel like they are a part of politics for once and two to use the people to further Obama’s
That is the randomly displayed footage of scenery. The beginning of the video has several clips of famous landmarks in the United States, such as the Golden Gate Bridge in San Francisco. These clips open the video in a way that shows the viewer that the video is all about America and what its made of. All of these landmarks give the audience a proud feeling about America which is a use of pathos. In the random clips there are also a series of roads that are shown on the screen. The eye of the camera makes the viewer feel like they are on the road traveling into the vast. This sense that the audience feels is a rhetorical message of the journey that is taking place in America. A journey that the supporters of Obama are taking in hopes of a greater …show more content…
After that a chant of “Yes We Can” fills the video and rings in the audience’s ear. The yes we can chant is a propaganda technique of loaded words. The yes we can is also a vivid way Obama makes the average people feel not so average. Instead of saying yes I can, I can rebuild America Obama rhetorically says that we the people can rebuild America together. This makes the average American feel like their voice matters, which is what the foundations of this nation were found upon, a freedom of speech. After the end of the yes we can a text appears on the screen that reads “you can change the world.” Once again Obama is making the middle and lower class people of America feel like they are important. After Obama has made the people feel great he gives the viewer a number to text to help him campaign. This helps him in two ways. One to make his voters feel like they are a part of politics for once and two to use the people to further Obama’s