Swot Analysis For Avalon

Superior Essays
Introduction The breaking waves rush up the soft sand, touching the toes of wistful vacationers. Not a single moment is desired more than this moment on a hot summer day in Avalon, New Jersey. Every Avalon beach-goer has felt the flood of relaxation sent throughout their body from the single touch of the cooling salty ocean water. A summer long trip to this small town is the dream for every visitor of the seven mile island because of its one-of-a-kind peaceful ambience. The island offers a distinct feel that leave vacationers speechless, with no accurate description of the pleasant aura. Avalon constantly displays a welcoming tranquil and family-oriented energy through the rhetorical presentations found within the unique town.
Analysis of
…show more content…
When first opening the website, the organization is immediately noticeable. Below the header picture, there are six helpful informational tabs. The home page includes links of projects, activities and upcoming events of the town, which enhances the calm and welcoming atmosphere. The home page is the best introduction to a visitor or citizen of Avalon because it gives a general idea of what the environment of the town is like for an outsider’s point of view. Once a vacationer senses the feel of island town, the following tabs offer more in-depth descriptions. The section directly after the home tab, “About Avalon”, gives honest information about the environment. The following tab, Departments and Officials”, delivers a summary of the safety and rules of the town. Strategically after the departments tab is the emergency management tab that notifies inhabitants of weather threats and non-weather related emergencies, such as missing persons. Second to last is the job listings, which allows visitors to look into the kind of jobs Avalon has available. The final tab, and possibly most important, is the contact tab that gives the online visitors an opportunity to call the creators of the website for more additional material. The material within the tabs clearly shows that Avalon is welcoming by honestly offering all of the information that an …show more content…
The inviting sign consists of the words “Avalon… cooler by a mile” with a pelican (see Appendix B). The designer of the sign uses the slogan and pelican strategically as a way to force the visitors to truly look at the sign. The pelican represents the stress-free and welcoming aspect of the town because all beings are invited to live or visit the diverse island and people can simply do their own thing with no judgment, like a bird simply flies with no questions asked. The slogan “cooler by a mile”, which is used for almost every souvenir, suggests that the longer a person stays on the seven-mile island, the further the person will understand and fully know the tranquil atmosphere. The colors used on the sign, similar to the website colors, make the visitors feel calm. The sign uses blue for the background color and yellow for the lettering (see Appendix B). The blue used on the website is the same blue used on the sign. Seeing the blue sign immediately shows visitors that Avalon is a place of soothing blue skies and serenity. Usually, yellow is used to represent happiness. The yellow is used as a youthful reminder to be happy, positive and relaxed when in Avalon, which reflects and validates the vibe of the

Related Documents

  • Improved Essays

    If you would like to enjoy water sports and other water adventures, Panama City Beach is the best place to be, especially during summer. No wonder why so many people say that it is the best vacation spot in Florida. Florida, one of the most famous states in the US, has several things in store for locals and tourists alike because it is gifted with beautiful tourist spots that people all over the world cannot resist. By simply spending a vacation in this state, you will be able to forget your stressful life in the city. So, why not bring your family and friends here to witness things you have never seen before and to experience great and fun activities that you will surely treasure for a lifetime?…

    • 2061 Words
    • 9 Pages
    Improved Essays
  • Improved Essays

    One advantage of having a live chat agent is that someone is always available to answer product questions and the agents are sales persons as well. This is good for consumers who have merchandise questions or concerns and for the consumers who are indecisive and need to talk things over to be able to make the right choice or selection. Functional Specifications for Judy’s Internet Jewelry…

    • 734 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    In its aesthetically pleasing design, Wyndham’s advertisement creates a unique design. The ad showcase a giant picture of the beach with little additional photos at the bottom. The borders are forms through two lines which make it feel more modernize for this generation. Furthermore, the blue font color connects with the advertisement along with the regular white font that makes it readable to the audience. Every time I view it, I feel the sense of vacation and adventure in those small words.…

    • 1315 Words
    • 6 Pages
    Superior Essays
  • Superior Essays

    17). During the New England Seafood Festival barricades will be used to guide guest into and around the event. The barricades will also be positioned to keep guest out of areas that are potentially unsafe these areas will consist of loading, receiving and mechanical areas. Vendors will use barriers to section off their particular operating areas. The staff of the New England Seafood Festival will ensure all barricades meet the criteria set in The Planning Guide for Making Temporary Events Accessible to People with Disabilities (ADA National Network, 2015) that barricades will look intentional, be heavy enough to remain stable during inclement weather, and resists vandalism.…

    • 1109 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Caravan Text Analysis

    • 1011 Words
    • 5 Pages

    The colour blue connotes the cold and refreshing atmosphere. The colour blue is energising which can also represent power and control or peace and harmony. The subtitles are a light blue colour which shows the organisations is professional which links back to the audience. The colour blue also shows that there are water activities available such as swimming. The text also uses the colours orange and red which connotes the attractions that are available are in a relaxing atmosphere.…

    • 1011 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Avis Swot Analysis

    • 772 Words
    • 4 Pages

    The most marvelous deals on products will make your shopping experience more pocket friendly. We constantly attempt to bring the best deals for the customers. You can check out our website for active coupon codes on your every purchase. In addition to this, you can also get connected with us for getting our latest offers and deals right into your inbox on a regular basis. In order to get these updates, you need to make a small subscription by putting up your basic details.…

    • 772 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    I spent the first few days of my vacation lying on the beach, relaxing after a year of hard work. Even if for the time being, that was my slice of paradise. I started exploring the island and mingled with the locals. Astonished by the way people lived their everyday lives, I asked them questions, “How is a typical day for you?”, and “How do you make money?” I was eager to get to know them better. It seemed there was much less off the extravagant lifestyle I was used to back home, nevertheless everyone had a stress-free smile on their face.…

    • 1207 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Today there are several options that are very ideal for small business. o Insightly: This comprehensive tool will help you to always be on top of customer expectations and changes within your niche. With this tool you can mange contacts, projects and workflow. It also integrates with social media. All you need is to add the consumer email address and it will deliver all you need!…

    • 725 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    As we approached the small island, we were treated to a welcome song by the staff dressed in traditional attire followed by a big 'BULA!'. Our appointed villa was all the way at the back of the island, with its own plunge pool, outdoor relax bed and stunning views of the beach and ocean. "How blissfully peaceful", I thought, blissfully unaware that this seemingly postcard perfect island would turn into a place straight from hell as soon as the sun went…

    • 944 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    My Trip To Mexico Essay

    • 812 Words
    • 4 Pages

    Then I went to Mexico and felt the warm ocean breeze roll off the waves and thought man it would be tremendous to be somewhere comparable to this all the time. The resort my family stayed at was exquisite and it had a humongous pool. However, the beach was rocky and not enjoyable to relax on causing my family to go around to different beaches that were quite a bit superior. There was this one time where out of nowhere it started storming forcing all the people on the beach crammed in under this canopy. The canopy was an outdoor restaurant so while all the people on the beach waited for the storm to die down, my parents bought us nachos that were super savory.…

    • 812 Words
    • 4 Pages
    Improved Essays