Kohl directs his essay to an audience of a higher reading and or education level, whereas Gopnik’s use of simplistic language suggests he directed the essay to a broader audience. Simple wording can garner the attention of a larger audience and therefore become an effective strategy.
Eg. “everything turns on the individual…”
“We go to the…”
“Fables for children work..”
“You ride the elevator..”
“There is allure …”
“..it is hard to know what more to add”
“rhinoceroses are there..”
“Babar sighs at one point, and it is true.”
Also, Emotive Metaphors prevalent throughout Gopnik’s essay:
“Love and happiness, …, are in Babar’s dream, mere tiny camp followers.”
“ The larger winged elephants, …, are instead intelligence,