In America’s society, companies feed off of Americans’ gullibility. Americans make it extremely effortless for companies to take over their minds and persuade them to give in to any product or idea that they are selling. Whether they are selling pizza or selling the idea that smoking is wrong, corporations are most often successful in obtaining their desired outcome. Due to the increasing amount of motor-vehicle accidents caused by the usage of mobile devices, businesses selling these products have felt the need to let consumers know to use the products wisely. AT&T, a well-known phone company, is the epitome of this movement. They have started a campaign called “It Can Wait,” where they are addressing distracted driving by “encouraging drivers
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When the commercial begins, the viewer sees a young boy riding on his bike through his neighborhood. Next, the camera displays a mother and her child preparing to leave their house. The next scene in the advert shows an older man stopping at a gas station on the way to his son’s baseball game. The ad then pans to the young boy and middle-aged woman completing normal, everyday tasks, riding a bike and watering the yard. The camera goes back to the man from earlier, now driving while talking on Bluetooth with his wife. The viewers then see the mother in her car checking her phone for Instagram notifications. The depiction demonstrates that the mother is absentmindedly using her phone while the older man purposely uses a Bluetooth in order to keeps his eyes on the road. All of a sudden, the camera zooms out and the viewer can see the two cars crash into each other. Viewers then see the reactions of people observing the crash, before the scene rewinds and the car crash seems to have never occurred. Throughout the ad, a soft, yet noticeable tune can be heard. The ad ends with AT&T displaying their …show more content…
In the ad, viewers see that although the mother is handling her phone, the man is being smart and using his Bluetooth. This is logical because it demonstrates to drivers that even if they are doing the right, logical things to keep themselves and others safe, there are others in the world that will not abide by these safety precautions. The ad also shows the reactions of the bystanders, which is logical because it shows that car crashes not only affect those involved but it also affects family members, friends, and even those who do not know the victims. According to the American Family Physician Center, “patients that are associated with a car crash, whether it be the victims or bystanders are said to post-traumatic stress symptoms.” These patients often experience “disabling memories and anxiety related to the traumatic event.” The ad depicts the importance of this by including the reactions of those who witnessed the crash in the ad, while informing drivers of the long-term effects their carelessness could lead
When the commercial begins, the viewer sees a young boy riding on his bike through his neighborhood. Next, the camera displays a mother and her child preparing to leave their house. The next scene in the advert shows an older man stopping at a gas station on the way to his son’s baseball game. The ad then pans to the young boy and middle-aged woman completing normal, everyday tasks, riding a bike and watering the yard. The camera goes back to the man from earlier, now driving while talking on Bluetooth with his wife. The viewers then see the mother in her car checking her phone for Instagram notifications. The depiction demonstrates that the mother is absentmindedly using her phone while the older man purposely uses a Bluetooth in order to keeps his eyes on the road. All of a sudden, the camera zooms out and the viewer can see the two cars crash into each other. Viewers then see the reactions of people observing the crash, before the scene rewinds and the car crash seems to have never occurred. Throughout the ad, a soft, yet noticeable tune can be heard. The ad ends with AT&T displaying their …show more content…
In the ad, viewers see that although the mother is handling her phone, the man is being smart and using his Bluetooth. This is logical because it demonstrates to drivers that even if they are doing the right, logical things to keep themselves and others safe, there are others in the world that will not abide by these safety precautions. The ad also shows the reactions of the bystanders, which is logical because it shows that car crashes not only affect those involved but it also affects family members, friends, and even those who do not know the victims. According to the American Family Physician Center, “patients that are associated with a car crash, whether it be the victims or bystanders are said to post-traumatic stress symptoms.” These patients often experience “disabling memories and anxiety related to the traumatic event.” The ad depicts the importance of this by including the reactions of those who witnessed the crash in the ad, while informing drivers of the long-term effects their carelessness could lead