Bonterra renewable energy & solar power is a company that distributes clean and reliable power to the different residents and companies of Hawaii. Since 2009 the company has installed thousands of high-quality solar panels and clean energy solutions. Other than solar panels the Bonterra Company has branched out to different projects that include the Department of Hawaiian Home Lands’ Kaupuni Village. The project includes building the first net-zero energy community in the nation. The team at Bonterra helps the customer create an ideal clean energy solution that will help reduce utility involvement, lower costs, and provides greater control over energy generation (Bonterra Solar Hawaii). The stakeholder, Bonterra, uses images to target residents
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The specific sector of the population that makes up the intended audience for this image would be residential owners and companies in Hawaii. One of the most influential rhetorical appeals in figure 1 is logos, or the appeal an image has towards the views logic (“Rhetorical Appeals”). In this image there are words such as on average, state tax, and federal tax to appeal to the consumer’s idea of saving money. Logos is used in the image by appealing to the consumer’s mindset of how much money they will save in the long run because of an initial investment. Additionally in figure one is ethos, or the appeal to credibility (“Rhetorical Appeals”). In the image if the viewer were to look at the pie chart they would see savings, federal, and tax which would convince them to fact check the company. In the image when it talks about how long it takes to pay off in a gray smaller font it says the work average. By fact checking the image the audience would see that the company Bonterra is credible in what they are saying in the …show more content…
The specific sector of the population that makes up the intended audience for this image would be residential owners and companies in Hawaii. One of the most influential rhetorical appeals in Figure 2 is logos, or the appeal an image has towards the views logic (“Rhetorical Appeals”). The only thing that is bolded in the image is the number ninety-four which would make it the main attraction of the image. Certain aspects of an image play an important part in bringing the message and expressing a particular purpose to the audience. As Bonterra presents the statement “Together we can change that” in the image, the viewer may make a logical connection between changing the fact that the state imports so much energy that the viewer uses when in fact there is so much energy here that can be harvested. While the use of logos is seen in this image, kairos, or the appeal to timeliness, also has a strong effect on the audience in this picture. Kairos is knowing what is most appropriate in a given situation (“Kairos”). In the image, there is a statement about how much energy the state of Hawaii imports and next to the statement is map of Hawaii. A viewer looking at this may feel surprised and begin to feel a sense of urgency of wanting to change the situation. To ensure the idea of wanting to change the viewer would look further into
The specific sector of the population that makes up the intended audience for this image would be residential owners and companies in Hawaii. One of the most influential rhetorical appeals in figure 1 is logos, or the appeal an image has towards the views logic (“Rhetorical Appeals”). In this image there are words such as on average, state tax, and federal tax to appeal to the consumer’s idea of saving money. Logos is used in the image by appealing to the consumer’s mindset of how much money they will save in the long run because of an initial investment. Additionally in figure one is ethos, or the appeal to credibility (“Rhetorical Appeals”). In the image if the viewer were to look at the pie chart they would see savings, federal, and tax which would convince them to fact check the company. In the image when it talks about how long it takes to pay off in a gray smaller font it says the work average. By fact checking the image the audience would see that the company Bonterra is credible in what they are saying in the …show more content…
The specific sector of the population that makes up the intended audience for this image would be residential owners and companies in Hawaii. One of the most influential rhetorical appeals in Figure 2 is logos, or the appeal an image has towards the views logic (“Rhetorical Appeals”). The only thing that is bolded in the image is the number ninety-four which would make it the main attraction of the image. Certain aspects of an image play an important part in bringing the message and expressing a particular purpose to the audience. As Bonterra presents the statement “Together we can change that” in the image, the viewer may make a logical connection between changing the fact that the state imports so much energy that the viewer uses when in fact there is so much energy here that can be harvested. While the use of logos is seen in this image, kairos, or the appeal to timeliness, also has a strong effect on the audience in this picture. Kairos is knowing what is most appropriate in a given situation (“Kairos”). In the image, there is a statement about how much energy the state of Hawaii imports and next to the statement is map of Hawaii. A viewer looking at this may feel surprised and begin to feel a sense of urgency of wanting to change the situation. To ensure the idea of wanting to change the viewer would look further into