Rhetoric Summary

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Rhetoric writing in a brief summary is any communication used to modify the perspectives of others. The video on purdue defines rhetoric as “primarily an awareness of the language choices we make.” But rhetoric can also refer to the persuasive qualities of language. Aristotle, an Ancient Greek philosopher, has had a strong influence on how people view rhetoric. He defined rhetoric as an ability in each particular case to see the available means of persuasion. People tend to perceive and understand everything differently, which has led philosophers to suggest that rhetoric deals with more than just persuasion. It is also the set of methods people use to identify with each other, to help one another to understand things from their point of view. …show more content…
In this add it states that the burger is 25% bigger then before. Which it may be but they have placed the burger in front of a cow to make it appear almost as large. Of course people know that burgers are not that big but in order to get their point across they are going to enlarge this burger our of proportion. Also most burgers are made from cows but since this is strictly a veggie burger, the cow on this ad is made out of all vegetables. Once again we all know that cows are meat but to have some humor and show it is a “burger” they put a cow in their but a veggie cow. The ad is so colorful and bright and very pleasing to the eye in that aspect. It is a nice sunny day out in a field so its pretty. They have trees made of broccoli and nice fresh cut grass. The cow itself is a little overwhelming because it looks as if it is made up of 9 or more vegetables which is a lot but it is humorous and all in good fun. The title of the ad doesn't stand out much as it is in the sky and its white so it blends in and looks like clouds a bit but I do like that they made the Veggie burger part bold. I am thinking it would have stood out more if placed on the grass that way it popped out at you so you could understand what it was you are looking at. There are some individuals who may take it and think its cute and funny others may feel that the ad is a bit much. I am thinking some vegetarians may have a hard time eating this

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