Alvarez writes from an intellectual and influential view, due to his research in experimental and behavioural economics, which establishes his ethos. His primary aim was to connect with readers by informing them of the current issue of trains in Sydney and present his view, in the hope of getting their approval. Alvarez utilises long sentences to develop a controlled style …show more content…
He refers to credible authorities such as Transport NSW, “Sydney's train system is moving more people by rail each day than every city in the United States…” Throughout the article, Alvarez utilised the inclusive pronoun 'we', to create identify the common goals he and the audience face. By recognising that they all face the same issue, he persuades the audience to understand his view and findings. The personifying of the phrase " or else our city will have a stroke “ symbolises the human condition through emotion and thus we are able to connect with him and his concerns about the issue. By ending the sentence with " without breaking the bank ", Alvarez suggests that there are possible solutions to the problem that the city faces whilst establishing himself as someone credible and potentially trustworthy who can fix the critical and complex problem he had illustrated in the