It is important to rhetorically analyze Trump’s presidential announcement speech carefully and unbiased; it was the beginning of a collective group of citizens putting our country’s future in his hands. To fully understand Trump’s success and victory requires understanding his mastery of the figures of rhetoric. Before analyzing the use of rhetoric in Donald Trump’s speech, it’s important to first understand rhetoric. Scholar Sonja K. Foss indicates the use of rhetoric is to communicate with one another in order to persuade, to facilitate understanding, to encourage change, and to tell us what reality is (Foss, 6).
Trump’s intended audience while giving the speech is to his loyal supporters. This is indicated when Trump scrutinizes Obama as a leader by providing an analogy saying imagine the New English Patriots and Tom Brady playing against your high school football team. That’s the difference between China’s leaders and our leaders. He describes Obama as a “negative force,” “stupid,” and a “bad negotiator.” He backs up these claims with evidence of Obama’s bad choices. “He’s been a negative force. He wasn’t a cheerleader; he was the opposite. We