A Rhetorical Analysis Of Domestic Violence And Injustice

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On January 27, 2015 during the Super Bowl, a public service announcement entitled “Domestic Violence” was broadcast by the National Football League and NoMore.Org. The video casts two characters: a woman whose face is not revealed and a 911 telephone operator’s voice. The woman pretends to order a pepperoni pizza because her partner monitors her, but she really reports the abuse. Therefore, the operator has to decode the victim’s report based on the hints she provides, as she replies “yes” to his “yes/no” question regarding an emergency. The PSA ends with a slogan, “when it’s hard to talk, it’s up to us to listen.”
The NFL created this artifact to raise awareness about domestic violence. The artifact emerged at a time when the NFL was widely criticized for not punishing its players (especially Ray Rice) who are accused of domestic violence. This created a nationwide outrage. It is crucial to discuss domestic violence issues now because other issues such as
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It helps the rhetor to create a common ground between the audience and itself as oppose to itself and the players. The rhetor displays strong mental habits by showing a robust understanding of the subject matter. The NFL considers the fact that domestic violence victims often cannot speak out loud to describe their situation and incorporates this into the PSA. By displaying the domestic violence victim’s vulnerable voice and conversation with the 911 telephone operator in a low tone, the NFL indicates that domestic violence is a serious issue and it demands the viewer’s attention. This unifies the rhetor and the audience, who are involved in the process of visualizing the scenes as they occur. It also makes people tempted to actively engage in combating domestic violence by modeling a responsible character to people who are influenced by the NFL’s good ethical

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