Children’s Healthcare of Atlanta is a not-for-profit organization that is centered in Georgia. Having been founded in 1915, they now have expanded to three hospitals and six health care centers. Their goal is to “make kids better today and healthier tomorrow” (Children’s Healthcare of Atlanta Facebook Page). They provide all types of healthcare services to children that are checked into their facilities. In an effort to combat childhood obesity, they released “Rewind the Future.” An ad that may “hit home” to some family households that live the lifestyle depicted in the advertisement. With Georgia having the highest obesity rate for children they needed a new way to motivate these parents to take better care of their children. This ad utilizes strong uses of audio and visual techniques to help persuade the audience as well as the use of ethos through the first person, pathos by creating sadness, and logos through the viewer 's knowledge.
It is the year 2030,introduced in the beginning of the ad is a man named Jim. Jim is a 300 lb, 33 year old man that …show more content…
Sadness is the main emotion this ad was trying to bring out and it did a really good job at doing so. As Jim’s life was rewound for us we see the attempts that he had made to better his life. We also saw him fail those attempts. When Jim would fail he would fall right back into the same bad nutrition habits that he was doing previously. This could hit home to much of the audience because people try to better themselves and fail all the time. Who this ad is really for is the parents. No parent would ever want to put their kid through the difficulties that Jim has to deal with. The ad is placed in the year 2030 because in present time Jim would still be a child. They want to parents to know there is still time to do so before it is too late. Pathos is not the only rhetorical concept used in this
It is the year 2030,introduced in the beginning of the ad is a man named Jim. Jim is a 300 lb, 33 year old man that …show more content…
Sadness is the main emotion this ad was trying to bring out and it did a really good job at doing so. As Jim’s life was rewound for us we see the attempts that he had made to better his life. We also saw him fail those attempts. When Jim would fail he would fall right back into the same bad nutrition habits that he was doing previously. This could hit home to much of the audience because people try to better themselves and fail all the time. Who this ad is really for is the parents. No parent would ever want to put their kid through the difficulties that Jim has to deal with. The ad is placed in the year 2030 because in present time Jim would still be a child. They want to parents to know there is still time to do so before it is too late. Pathos is not the only rhetorical concept used in this