Rewind The Future Ad

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Children’s Healthcare of Atlanta is a not-for-profit organization that is centered in Georgia. Having been founded in 1915, they now have expanded to three hospitals and six health care centers. Their goal is to “make kids better today and healthier tomorrow” (Children’s Healthcare of Atlanta Facebook Page). They provide all types of healthcare services to children that are checked into their facilities. In an effort to combat childhood obesity, they released “Rewind the Future.” An ad that may “hit home” to some family households that live the lifestyle depicted in the advertisement. With Georgia having the highest obesity rate for children they needed a new way to motivate these parents to take better care of their children. This ad utilizes …show more content…
First, the music that is used throughout the ad evokes you to feel emotion. The music is a soft, instrumental song with various string instruments playing throughout the song. As the advertisement goes on, the music speeds up, as well as the clips. This kind of audio is what gets you really involved in the ad. Another audiovisual feature is the short clips of Jim’s life that are shown throughout the advertisement. These clips are short, none being longer than two seconds at most, and have very snappy transitions between one another. It is shown like this to get a sense of time moving fast, to keep you engaged in what is happening in Jim’s life and how quickly time goes by in his life. These audiovisual features really help sell the story of Jim and they also appeal to the rhetorical concept of …show more content…
The logos appeal of this ad is prevalent throughout the entirety of the ad, but would rely on the viewer 's knowledge and insight of the topic. For example, the ad company would assume that the person watching this ad would know what Jim’s unhealthy eating would be bad for his health. It is important the viewer knows this for the ad to be impactful because without the knowledge people would not know what Jim is doing wrong. Logos is also presented through the flashbacks of Jim’s life. The ad is present in a very simple format. You are presented in the beginning with the problem (Jim having a heart attack). After the heart attack scene, you are shown the causes of Jim’s problem (the choices of bad nutrition and poor exercise routines). Then the ad presents you with the solution (change your child 's bad habits now before they become permanent). With this simple to follow structure, it allows the viewers to better and more easily understand the topic. With the rhetorical appeals of this ad in mind, let 's move on to the

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