Essay on Review of Related Literature
December 2012, Vol. 34, No. 2 pp.19-28
Pattern of Facebook usage and its Impact on
Academic Performance of University Students:
A Gender Based Comparison
Ahsan ul Haq & Sohail Chand
This paper explores the popularity and usage pattern of the Facebook among the University students. A self-administered questionnaire is used for collecting data from a sample of 384 students. The study reveals that 87.5% of the students have account on the Facebook and no gender differences found. Male and female on the average spend equal time on internet.
Though female users spend more time on Facebook than their counterparts but male users
have …show more content…
Harvard students Mark Zuckerberg, Dustin Moskovitz and Chris Hughes. Users of the Facebook can create a personal profile, add other users as friends to send and receive messages that include automatic notifications when they update their profile.
Users may also join common interest groups which are organized by workplace, school, and other characteristics. The name of the Facebook stems from the spoken name for the book given to students at the start of the academic year by university administrations in the US with the purpose of helping students to get to know each other better.
Facebook has become so popular especially among students that without
Facebook, student life is almost unthinkable (Debatin et al., 2009). Facebook is used at over 2,000 United States colleges and was ranked as the seventh most popular site on the World Wide Web with respect to total page views (Ellison et al., 2007).
According to Facebook statistics collected in 2011, people spend over 700 billion minutes per month on Facebook, and over 50 percent of members log in daily. All over the world Facebook offers its services in more than 75 languages. As of
December 2011, Facebook has more than 850 million active users including us.
This is the first study of its kind in Pakistan focusing on the purpose of the
Facebook usage and its possible impact on the students’