Review Of George Ritzer 's ' The Mcdonaldization Of Society '

1219 Words May 11th, 2015 null Page
McDonaldization was found by George Ritzer to perform rationalization. McDonaldization is a process of doing task and breaking them down into smaller task. This is repeated until everything is broken down to its smallest components. There are four main components to McDonaldization. There is efficiency, calculability, predictability and control. Without these major components, McDonaldization wouldn’t of happened and this process wouldn’t of been a sociology experiment,

“George Ritzer defines McDonaldization as the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world” (Marshall, 1998). Ritzer wrote a book called The McDonaldization of Society in 1993. Efficiency means to do a job with the least amount of cost and effort put into it. It is very helpful for the business workers, but it is more advertised for the customers wanting the food they want and they want it quickly. Some examples for efficiency are, the drive-thru, the self serve soda fountains and ATMs. The customers are the ones learning the new technology and figuring out about the prices of the food. Fast food restaurants have great deals for people on things that can be calculated. Calculability is wanting people to think in their mind quantity over quality. Some examples could be the Big Mac, the Whopper, and food sold by weight. The customers see the size of the product instead of the quality. They…

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