In Chapter 7 of Ways of Seeing, Berger mainly talks about publicity images, which "never speak of the present" but "often refer to the past and always speak of the future" (p 130). In another word, publicity offers its future buyer an image of himself/herself became glamorous by the product or its related opportunities (p 132). Indeed, this kind of illusion of authority is also incorporated into lots of traditional oil paintings; and in this regard, publicity and oil paintings share tons of similarities, in which one major commonality stands out. Bboth oil paintings and publicity images celebrate private properties/objects, and strongly advocate the principle that "you are what you have" (p 139). Hence, there are lots of direct references
