Rethinking the Networked Economy: the True Forces Driving the Digital Marketplace

71035 Words Dec 19th, 2013 285 Pages
Rethinking the Networked Economy: The True Forces Driving the Digital Marketplace.

By

Stan Liebowitz

Professor of Economics University of Texas at Dallas 2/3/2002

Chapter 1 Introduction .............................................................................................. 1 A. What you will find in later chapters............................................................ 3 Chapter 2: Basic Economics of the Internet.............................................................. 9 A. How the Internet creates value.................................................................... 9 B. Special Economics of the Internet, or maybe not so special..................... 13 i. Network
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50 F. Business Lessons ...................................................................................... 54 Chapter 4: The (Non) Ubiquity of E-tailing? .......................................................... 57 A. How Might the Internet Transform Business? E-ordering vs. E-retailing.59 B. Characteristics of Products that are Likely to Determine the Extent of the Internet Transformation. ............................................................................................... 60 i. Size and Bulk relative to Value ................................................................ 61 ii. Immediate Gratification Factor (Impulse buying) .................................... 62 iii. Perishability .............................................................................................. 63 iv. Experience Products and Free Riding....................................................... 64 v. Thin Markets............................................................................................. 66 vi. The Role of Taxes..................................................................................... 67 C. What Types of Products are Most Compatible with Full-Fledged Etailing? 69 i. Digitized Products..................................................................................... 69 ii. Information ............................................................................................... 71 iii. Hardcopy Books, CDs, and so forth.

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