Retailing and Sample Business Plan Essay

5174 Words Apr 5th, 2013 21 Pages
SAMPLE BUSINESS PLAN
SAM’S KIDS STORE, INC

Disclaimer: This is a sample business plan, so the company and business information are fictitious. This plan reflects our standard business plan model, and changes in outline and structure can be made as per client specifications.

GENERAL COMPANY DESCRIPTION.......................................................................4 MARKETING PLAN................................................................................................8
C.Market Growth:...................................................................................................................11 E.Market
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Mission:

“To offer continuous value added products to our customers”. To accomplish this, we focus on exceptional design, innovation, quality, convenience and interactive communication.

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Sam’s Kids Wear (SKW) is a retail store for kids wear with good quality and latest trends. We present an extensive range of kids wear that are manufactured using different fabrics such as Cotton, Silk, Wool and others. Available in a wide range of gorgeous colors, designs and prints, these apparels are designed keeping in mind the most up-to-date fashion trends.

IV.

Strengths and Core Competencies:

The foundation parameters on which we ensure the excellence of our garments are:


Material Cut

• • • •


Embroidery Stitching Stability Finish Color fastness

• •

V. •

Challenges:

Increasing competition, especially from big chains like Wal-Mart, Gap and Limited Incorporations High cost materials Changing demands and catering to this demand Changing fashions and changing behavior of demographics






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Design conformation

Services Overview

I.

Services:

For different age groups, our variety of children wear is offered in different sizes and is tremendously comfortable to wear. Our offered clothing collections for kids are:

Hooded T-Shirts We offer an exceptional range of t-shirts with hoods that are offered in a multitude of colors and

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