Retail Location Analysis - Mc Donald's vs Burger King Essay

27772 Words Feb 27th, 2012 112 Pages
Retail Location Analysis: A Case Study of Burger King & McDonald’s in Portage & Summit Counties, Ohio

A thesis submitted to the College of Arts of Kent State University in partial fulfillment of the requirements for the degree of Masters of Arts

by

Niti Duggal December, 2007

Thesis written by Niti Duggal
B.A. (Hons), University of Delhi, India 1996 M.A., Jawaharlal Nehru University, New Delhi, India 1998 MPhil, Jawaharlal Nehru University, New Delhi, India 2001 M.A., Kent State University, 2007

Approved by

____________________________________, Advisor Dr. Jay Lee ____________________________________, Chair, Department of Geography Dr. Jay Lee ____________________________________, Dean, College of Arts and Sciences Dr.
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4: Data and Research Methodology ………………………………….. 35 4.1 Data Preparation ……………………………………………… 4.2 Research Methodology ………………………………………. 4.2.1 Geocoding …………………………………………………. 4.2.2 Catchment Area Analysis …………………………………. 4.2.3 Regression analysis ………………………………………… 4.3 Study Area ……………………………………………………. 4.4 Summary ……………………………………………………... 36 39 39 47 59 66 67

5: Analysis and Discussions …………………..……………………… 69 5.1 Regression Analysis: Enter Method ………………………….. 76 5.2 Regression analysis: Stepwise method ……………………….. 78 5.3 Summary ……………………………………………………... 88 6: Conclusion …………………………………………………………. 90 Appendix: Maps and Figures …………………………………………………. 97 References ……………………………………….…………………………… 130

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List of Maps and Figures:

Chart 4.1: Research Methodology ………………………………………………….. Figure: 1 Burger Kings and McDonalds’ QSR: Portage and Summit Counties ……. Figure 2: Burger Kings and McDonalds’- Portage County ………………………… Figure 3: Burger King and McDonald’s- Summit County …………………………. Figure 4: Distance of Burger King & McDonald’s Restaurants from Major Roads Figure: 5 Burger King and McDonald’s-Portage and Summit Counties (Thiessen Polygons) …………………………………………………………………

38 41 42 43 46

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Figure 14: Burger King & McDonald’s-Portage & Summit Counties (Buffer 1-mile) 55 Figure 15: Burger King & McDonald’s Portage & Summit Counties (Buffer 2 miles) 56 Figure 16: Burger King & McDonald’s

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