Marketing: Independent sales teams for different customers and segments- defense, consumers, transport units, QFD conducted at regular intervals, large network of dealers and distributors , identification of changing consumer trends to develop innovative products, use of CRM.
Service: Easy availability of spare parts, large network of workshops, training facilities for deales and service men.
Maruti Suzuki India Ltd:
Inbound Logistics: Just In Time implementation, demand management system, implementation of logistics improvement systems.…