Responsible Care Case Study

When Richard Doyle said Responsible Care®, is not a public relations program, her was wrong. He should have said it is not just a PR program. It is about so much more than public perception. Responsible Care is about performance improvement, both internally and externally through public evolvement. Responsible Care®, masterfully uses voluntary improvement to do a number of thing, such as change the opinions of the public for the better, help forestall government interference. However, the project is not perfect, and there are still a number of things ACC can do to gain more creditability with the publics. To know if the project is truly successful just ask yourself, how would I feel if I lived near a plant. What would I need to know, what would my fears be, and does, Responsible Care®, answer those questions and quiet those fears?
While the, ACCs, Responsible Care® initiative does great things for ACC’s public relations, it’s not just about public relations. It’s a program not designed to gain more customers, donations, or even community support. The inactive invites scrutiny as demonstrated in their track us, don’t trust us attitude. However, even the ACC’s …show more content…
Because the ACC addresses a lot of disaster planning and response, I would be primarily concerned with long term effects on humans and the environment. Has the community seen an increase in birth defects, or seen an overall health decline? The same for the animal populations. I’d also like to know the plants long term plans for the community, in scenarios both with and without a disaster. In the case of a plant issue, that required emergency response, what will they do after the initially emergency to help the community, correct their mistakes, and ensure it never happens