Responsibility And Steasibility Case Study: Sakura Multifunction Handbag

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OBJECTIVE AND ISSUES
The main objective of our company is to keep the woman safety as our priority. Nowadays there are many snatch cases that always happen in every corner of the world. In 2016, the percentage of snatch cases has risen up and it worried the woman because they are the main victims. The snatcher will attack woman with handbag and snatch it. The possibility the victim being dragged is high. Some of the victims are being traumatized because of the accident and lose their confidence to wear handbag. We also plan to participate in few community services that involve the snatch victims in order to help them gain their confidence back in using handbag.
Our next objective is to gain maximum profit. Our company target to achieve 100,000
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The following are summaries the action programs that will be used during the first six months of the year to achieve the stated objectives.
Month/year Marketing activities Person/department in charge Cost
August 2016 Sakura Multifunction Handbag representatives will work with wholesalers to brief them on about this handbag. Representatives will also ensure that wholesalers and retailers are educated on product’s features and benefits as well as instructions for displaying point-of-purchase materials. The brand website and other side such as Instagram will have a teaser to give the consumers information about the product as well as launching dates and locations. Blossom&Co. will provide the product’s samples to the selected product reviewers, opinion leaders, influential bloggers, and celebrities. Marketing
• Farzana
Financial
• Durrah
General manager
• Nisa USD
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In this event, we will have Q&A session for all those women outside to ask us about our products. In this event, we will launch our limited edition Sakura Multifunction handbag where we designed it with more luxury and elegant. We only launch 1000 units in all our stores. All departments participate. USD 5,000
November 20016 We will open our branch at the United States to widen our branch in the worldwide. We plan to open at New York because New York is a fashion city. We will hold a runway event to introduce our product for the first time at United States. We will introduce them our multifunction handbag that always keep the safety as the priority but also brings elegant. We will open our official website there to make their request more easier. All departments participate. USD 30,000
December 2016 We will become sponsor for movies to make people more recognize our products. We will sponsor a Hollywood movies entitle “Sing” that will be aired in the December 2016. Besides that we will become the main sponsor for Asian Next Top Model. We also will hold a community event to help all the victims to gain back their confidence and throw away their trauma. We plan to do Year-End-Sale to give discount on our products at all our stores around the world.

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