Response Paper : The Mcdonaldization Of Society

1186 Words Nov 9th, 2015 5 Pages
Response Paper: The McDonaldization of Society

George Ritzer is a Professor at the University of Maryland and has received the American Sociological Associations Distinguished Contribution to Teaching Award. Among being a professor, he has also written books in theory to Sociology, one of them being McDonaldization of Society. In our modern society, technology has become such a huge part of our everyday lives. For example, you hear people saying, “Google” something or did you “blog” about it. Ritzer did the same thing with the famous fast-food restaurant McDonalds in his book McDonaldization. With that, I will discuss the dimensions of McDonaldization, what bureaucracy is, what Max Weber’s “Iron Cage” is, how the Holocaust relates to bureaucracy, what method was pioneered by Fredrick W. Taylor, the reason for success for McDonalds, what is postindustrial organization and how does McDonalds employ scripts. McDonalds is irresistible due to four dimensions, efficiency, calculability, predictability, and control. “Eating fast food at McDonalds has certainly become a “sign” that, among other things, one is in tune with the contemporary lifestyle”, said Ritzer. (Page 13) It is efficient because it has a drive-through, making it easier for you to get fed faster. It is calculable because you can get a big quantity in a great quality in a short amount of time, or you can get a lot of food for a small amount of money. It is predictable because you can assume that all the products…

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