Reading Synthesis Essay

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Reading Synthesis Both articles What is Strategy and Firm Resources and Sustained Competitive Advantage focus on the importance of strategic decisions in business from two different perspectives. What is Strategy carefully assess and breaks down the meaning of strategy, while Firm Resources and Sustained Competitive Advantage discusses sources of competitive advantage as it relates to strategy. As we move further, we will examine both articles and how they relate to each other from different viewpoints. For starters, What is Strategy was divided into five main sections operational effect, strategy rests on unique activities, trades-offs, rediscovering strategy, and fit drives competitive advantage and sustainability. Operational effectiveness occurs when a company performs similar activities but better than their competitors. The article states that operational effectiveness does not relate to strategy. It does not take a plan of action to duplicate your …show more content…
This article is broken into six key concepts firm resources, sustained competitive advantage, valuable resources, rare resource, imperfectly imitable resources, and sustainability. The article starts with a SWOT Analysis. In order for the team to take home a win, they must determine who are the strongest and weakest players and what opportunities and threats you have against the opposing team. Businesses have to engage in the same analysis in order to sustain competitive advantage. The first key concept that was introduced was firm resources, which are assets and everything that the company offers. One company may have the resources to build a new product without having to spend funds to create it. Resources could simply be the company’s service or customer satisfaction. Both the SWOT Analysis and firm’s resources allows the company to have sustained competitive

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