Resources, Competitive Advantage and Internationalisation Strategies of Global Firms

2159 Words Mar 24th, 2007 9 Pages
Table of Contents
Resources Audit of Volkswagen¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­¡­..¡­¡­..2
Strategy Analysis-Country Selection¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­¡­¡­¡­¡­.7

The resource-based perspective regards the organisation as a heterogeneous bundle of resources and organisational capabilities that may enable the firms to deploy its resources more efficiently than rivals. In order to stand out in today¡¯s fiercely competitive and globalised market, firms must dynamically manage their unique resources
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In the Volkswagen Group, more than 343,000 employees produce over 21,500 vehicles or are involved in vehicle-related services on every working day around the world. And most of them are highly educated, 64.8% of employees held vocational qualification in an area relevant to Volkswagen, while 11.2% were graduates (Volkswagen, 2006). In 2005, Volkswagen secured 1,340 patents, of which 1.024 were in Germany and 316 abroad. The large number of patent applications indicates the highly innovative nature of the employees. In the past 8 years, Volkswagen have progressed form the old classic training approach in the direction of integrated personnel development. This comprises, in addition to specialist training, in particular cross-functional and social skills, including interpersonal, teamwork and communication skills.

Additionally, the innovation projects of Volkswagen make it more competitive than the others in the industry. Volkswagen is taking various approaches to reducing fuel consumption and emission levels as response to the tough emission standards and rising oil prices. Volkswagen researchers are working on a new diesel Combined Combustion System, along with the low-consumption TSI generation of engines (Volkswagen, 2006). Volkswagen also uses high-strength steel to significantly reduce the vehicle weight. Finally, Volkswagen has a good reputation around the world. It has developed drive-assistance systems, which increase vehicle

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