Research Proposal Essay

3009 Words Aug 19th, 2012 13 Pages
MOI UNIVERSITY
ELDORET WEST CAMPUS
SCHOOL BUSINESS AND ECONOMICS

FACTORS THAT HAVE LED INTO THE SLOW GROWTH OF BUSINESS ESTABLISHMENTS IN KERICHO: A CASE STUDY OF MUTAI COMPANY

BETT JOANNE CHEPKIRUI BBM/1529/09

A research proposal submitted in partial fulfillment of the award of bachelor of business management. Presented to Dr.Rose Omondi,

DECLARATION
I declare that this research proposal is my original work in partial fulfillment for the award of the degree in bachelors of business management and has not been submitted for assessment in any other institution of learning.

Signature………………………………. Date……………………………….

BETT JOANNE CHEPKIRUI.

DEDICATION I would like to dedicate this research proposal to my
…show more content…
1.1 BACKGROUND
A market system is any systematic process enabling many market players to bid and ask helping bidders and sellers interact and make deals it is not just the price mechanism but the system of regulation. Qualification, credentials reputations and clearing that surrounds that mechanism and makes it operate in a social context.
Mutai Company targets institutional and commercial customers due to the perfect competition in Kericho and its surrounding hinterland.
After learning the market weakness the proposed business will lay out the strategies to enhance its entry through quality assurance and after sales service other approaches can

Related Documents