Research Proposal Essay

2777 Words Nov 6th, 2010 12 Pages
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Assignment D: Placing and Pricing the Product
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IP Assignment
Nabila Lionarons
10073930

Class: IBMS 1m
Teacher: Mrs. van der ven
Subject: ip date: November 17, 2010

Table of Contents Individual Assignment: 3 Part A: Research 4 What are the prices of your major competitors? 4 What type of market does your product / brand fall into and what consequences could that have for the price. 4 Describe some external factors that could influence the price for this product group. 4 How would you describe the distribution channel for your product? Also describe the distribution functions of the various links in the product
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For the individual assignment we had to answer all questions for part A and part B. It took me about three hours to complete this assignment. We had a meeting last week and discussed that we would all have to make the individual assignment and then put it all together. Our next meeting will be Tuesday morning before classes to put together our individual assignments to create our group assignments. We also had a meeting Wednesday before IP class to finish putting our group assignment together. Unfortunately one of our teammates, Alex Moes, did not attend either of the two meetings our group had this week and also he did not complete his individual assignment. Therefore, our group assignment is based on the individual assignments of Shalini Levens, Greta Tsaneva, Sivan Siksik and Me (Nabila Lionarons).

Part A: Research

What are the prices of your major competitors?

The major competitors of Noxzema are Nivea, Olaz, Clearasil, Garnier and Demak’Up. The prices of facial products of Nivea range from €5.79 to €8.09.
The prices of facial products of Olaz range from €5.09 to €10.95.
The prices for facial cleansers of Clearasil begin from €5.45.
The prices for facial cleansers of Garnier begin from €7.99.

What type of market does your product / brand fall into and what consequences could that have for the price.

Our product, Noxzema, falls under skincare products, which is a market of monopolistic competition. According to our marketing

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