RESEARCH FOR ENTERTAINMENT MEDIA TRF 696 FALL 2016
Audience Observation
Miyen Yoon
1.0 Introduction
When people watch a television show, they are exposed to commercials. But does this mean that they give as much attention to the commericals as they do to the show itself?
The aim of this project was to observe how the audience views a television show and the advertisements differently and to identify how we could call their attention to commercials. This report presents the observation of a viewer watching “Fear The Walking Dead” via online streaming service.
2.1 TV Viewer Profile
The viewer is 23 years old and a fan of the show. Also, she is an active twitter user and follows some of the actors from the show who often live-tweet when …show more content…
As a result, even if it was only five minutes long, the viewer tweeted about the show frequently and the comments were positive. During the first commercial break, she did not show any interest in commercials, instead, she tweeted about what happened in the show one minute ago. This shows that if people use social media while they watch a show, it is more likely that they will not pay attention to the commercials since they want to talk about what they just saw on TV right away. When the second part of the show started, the viewer seemd distracted and was looking at her phone during the show aired. She tweeted about the show three times, which could seem ironic if we only look at the numbers, but they were mostly negative comments about the …show more content…
In addition, it seemd like the escalated interest lasted for the first few minutes of the third commercial break. Unlike the last time, she sometimes looked at the screen and checked what commercials were on. Furthermore, when the actor who played her favorite character of the show appeared in one of the commercials, she payed attention to it and tweeted about the product the actor was promoting. Right after the commercial, her attention went back to her smart phone. During the fourth period, the viewer engaged to the show actively tweeting about the storyline and the new characters. She did not pay much attention to commercials until there was a dog appeared on the screen. However, she seemed to be more interested in the dog rather than the commercial itself. This shows that you could get people’s attention to the commercial by showing what they are usually interested in their lives. The viewer wanted to talk about something else once she felt like the show got boring. Her tweets were not about the show, which shows that even if it was one of her favorite shows, she would not care to watch it unless she thought the story was interesting. As soon as the last commercial break started, we decided to stop watching the
Audience Observation
Miyen Yoon
1.0 Introduction
When people watch a television show, they are exposed to commercials. But does this mean that they give as much attention to the commericals as they do to the show itself?
The aim of this project was to observe how the audience views a television show and the advertisements differently and to identify how we could call their attention to commercials. This report presents the observation of a viewer watching “Fear The Walking Dead” via online streaming service.
2.1 TV Viewer Profile
The viewer is 23 years old and a fan of the show. Also, she is an active twitter user and follows some of the actors from the show who often live-tweet when …show more content…
As a result, even if it was only five minutes long, the viewer tweeted about the show frequently and the comments were positive. During the first commercial break, she did not show any interest in commercials, instead, she tweeted about what happened in the show one minute ago. This shows that if people use social media while they watch a show, it is more likely that they will not pay attention to the commercials since they want to talk about what they just saw on TV right away. When the second part of the show started, the viewer seemd distracted and was looking at her phone during the show aired. She tweeted about the show three times, which could seem ironic if we only look at the numbers, but they were mostly negative comments about the …show more content…
In addition, it seemd like the escalated interest lasted for the first few minutes of the third commercial break. Unlike the last time, she sometimes looked at the screen and checked what commercials were on. Furthermore, when the actor who played her favorite character of the show appeared in one of the commercials, she payed attention to it and tweeted about the product the actor was promoting. Right after the commercial, her attention went back to her smart phone. During the fourth period, the viewer engaged to the show actively tweeting about the storyline and the new characters. She did not pay much attention to commercials until there was a dog appeared on the screen. However, she seemed to be more interested in the dog rather than the commercial itself. This shows that you could get people’s attention to the commercial by showing what they are usually interested in their lives. The viewer wanted to talk about something else once she felt like the show got boring. Her tweets were not about the show, which shows that even if it was one of her favorite shows, she would not care to watch it unless she thought the story was interesting. As soon as the last commercial break started, we decided to stop watching the