Research Paper On Under Armour

Decent Essays
Under Armour was founded in 1995 by Kevin Plank, a former college football player who notices during his trainings that its cotton T-shirts became a constraint to the effort. He decided to create shirts-shirts that neither will get wet nor become heavy to carry and especially expels moisture or wick the sweat from the body while helping to well perform. Kevin Plank made known his idea, the brand has become known gradually in the NFL’s world that remains No. 1 sport in the United States with the help of Kevin’s network in the university league football. Thus appear the famous T-shirts Under Armour on the market with minimal success. The brand will be known quickly with the movie of "Any Given Sunday" that portrays the world of the NFL. Kevin

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