An expansion on the topic:
Will Tim Hortons still experience the same level of loyalty in Canada once they become truly global? To expand on this, much of their success can be tied back to the way they have integrated themselves into the Canadian culture and once they become a global corporation will Canadians see them as less of a “True Canadian” company and to a degree an extension of the Canadian identity? http://www.theglobeandmail.com/news/national/tim-hortons-how-a-brand-became-part-of-our-national-identity/article20217349/ this article explains the phenomenon, keeping this in mind “There are other brands that have been perceived as distinctly Canadian that have faded in importance” will Tims become one of those products that have faded
Will Tim Hortons still experience the same level of loyalty in Canada once they become truly global? To expand on this, much of their success can be tied back to the way they have integrated themselves into the Canadian culture and once they become a global corporation will Canadians see them as less of a “True Canadian” company and to a degree an extension of the Canadian identity? http://www.theglobeandmail.com/news/national/tim-hortons-how-a-brand-became-part-of-our-national-identity/article20217349/ this article explains the phenomenon, keeping this in mind “There are other brands that have been perceived as distinctly Canadian that have faded in importance” will Tims become one of those products that have faded