Research Paper On Peta

PETA is particularly known for generating considerable controversy when it comes to their campaigns. They rely heavily on free advertising through media coverage; therefore their campaigns are often known to emotionally affect people in order to perpetuate their message. One of PETA’s most controversial campaigns known to date is the ‘Holocaust On your Plate’ campaign, which was a global exhibition travelling the globe from 2003 to 2005. The campaign drew attention to the comparisons between the ill-treatment and slaughter of animals on factory farms and the mass murder of the Jews in the Holocaust. The exhibition featured eight sixty square foot panels, each showing juxtaposed images of animals in slaughterhouses and Jews in concentration camps (Schinke 2009). Each of the panels included a brief description of the analogy of the respective matter of the two images. The main focus …show more content…
It has been coined on the basis that arbitrary characteristics are the main indication of discrimination. Similarly to racism and sexism, speciesism allows people to place an inferior status on animals by prioritising their needs over another species. Singer describes the analogy between speciesism and racism with reference to the Nazi experimentation. He explains the parallels between experimenting on Jewish prisoners in the Holocaust are similar to those experimenting on non-human animals in laboratories. He refers to the Nazis and those who participate in animal experiments as ethically blind. Sztybel expands on this and also makes reference to Nazi’s by calling factory farms literal concentration camps. It is argued that there would never be a need to make a comparison to the Holocaust if there was no such thing as discriminatory oppression towards