The Despicable Me 3 movie poster is designed to draw a wide range of viewers based on its happy and lovable feel. A general audience is attracted because it is a family fun – child comedy. When people see the Minions, they think “cute, funny, and lovable” animated characters. The minions themselves have become an iconic symbol all around the world since the first Despicable Me was created. Their humor, appearance and desperate need to work for the world’s worst evil villain is what has kept the audience captivated in wanting to follow the journey of not only the Minions but the whole evil family. The poster says, “Go Back to Bad” referencing how the minions are fighting a constant battle of staying loyal to Gru and being his evil Minions or
