In 1873 Charles M. Barnes started a business in Illinois which would later lead to Barnes and Noble according to the Barnes and Noble website. With the help of Leonard Riggio, Barnes and Noble is a “Specialty Retailer” “specializing in publishing and retail of books.” It took a “century” and “four decades” to get Barnes and Noble “into the bookselling giant that it is today.” Barnes and Noble sells “books, eBooks, magazines, toys, games, music, DVD and Blu-ray, and related products.” …show more content…
Along with that in 2009 they started to offer eBooks and now have 1 million titles available to choose from. To ensure that Barnes and Noble is appealing to all customers, they have books along with “author interviews, Emmy-winning documentaries.” Barnes and Noble also appeals to kids with their own section to browse through. Along with that they also have a movie section with an assortment of choices ranging from “blockbusters” to “previews.” They made a music section as well that offers anywhere from “classical” music to “music reviews.” Their mission statement is “To operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.” Barnes and Noble’s logo is “Barnes & Noble” with the words in green and the “&” in beige. The is in Arial font which is simple and easy to read. Green and beige are used as the colors because they are subtle and readable with a white …show more content…
“Total sales for the second quarter were $791.1 million, declining 7.9% as compared to the prior year. Comparable store sales decreased 6.3%, with approximately half of this decline attributable to last year's release of Harry Potter and The Cursed Child. The balance of the decline was primarily due to non-book categories.” “The consolidated second quarter net loss was $30.1 million, or $0.41 per share, compared to a loss of $20.4 million, or $0.29 per share, in the prior year. The consolidated operating loss was $52.2 million for the quarter.” Observing the balance sheet dated October 28, 2017 indicates that compared to October 29, 2016 there is a decrease in assets, liability, and equity. The balance sheet also shows that the assets equal liability plus equity. Assets equal “$2,202,688.” Liability equals “$1,264,742.” Equity equals “$516,173.” Liability plus equity equals “$2,202,688.” In October 2016, Barnes and Noble had “$2,257,763” in assets and “$2,257,763” in liability plus equity. That is a “$55,075” difference. From the balance sheet the debt ratio is “($1,264,742/$2,202,688)” = .5741. This represents that 57% of the company is financed by