1.1 Introduction
CHAPTER 2
BRAND ANALYSIS 2.1 History
Alexander Lee McQueen, a London born most influential designer of his time, left his school when he was just 16 to join Savile Row where he learned and mastered and pattern making. Not only that but he also had expertise himself in brutally sharp tailoring methods which ultimately became his signature.
Lee McQueen (the real name of Alexander) born in 1969 and right from the age of 3 he started drawing pictures, said by himself in one of his interview that he loved doing it and throughout his whole life. He did masters from London’s most famous fashion school- Central St. Martins College of Arts & Designs and graduated from there in 1991. Even though he did not have any degree, the …show more content…
That’s what I’m here for, to demolish the rules but to keep the tradition”
“I spent a long time learning how to construct clothes, which is important to do before you can deconstruct them”
“I want to be the purveyor of a certain silhouette or a way of cutting, so that when I’m dead and gone people will know that the twenty- first century was created by Alexander McQueen”
''I want to empower women. I want people to be afraid of the women I dress.''
2.3 Ownership
And the list goes on and on, of his brilliant creations and designs and he got all the glamour and fame in less than 10 years. He was offered to work with Givenchy as Creative head director in 1996, and he did work there till 2001. Although 51% of the Alexander McQueen shares are purchased by Gucci in today’s date, while he was still on the position of creative director.
It might not be believable but this brand is almost 24 years old, and was 18 when Alexander committed suicide one day before his mother’s funeral. Sarah Burton is working with Alexander McQueen since 1996, and has taken the succession so smoothly when McQueen died in 2010. She is now Creative Director at McQueen and handling & supervising the women wear, menswear, accessories and ready to wear
CHAPTER 2
BRAND ANALYSIS 2.1 History
Alexander Lee McQueen, a London born most influential designer of his time, left his school when he was just 16 to join Savile Row where he learned and mastered and pattern making. Not only that but he also had expertise himself in brutally sharp tailoring methods which ultimately became his signature.
Lee McQueen (the real name of Alexander) born in 1969 and right from the age of 3 he started drawing pictures, said by himself in one of his interview that he loved doing it and throughout his whole life. He did masters from London’s most famous fashion school- Central St. Martins College of Arts & Designs and graduated from there in 1991. Even though he did not have any degree, the …show more content…
That’s what I’m here for, to demolish the rules but to keep the tradition”
“I spent a long time learning how to construct clothes, which is important to do before you can deconstruct them”
“I want to be the purveyor of a certain silhouette or a way of cutting, so that when I’m dead and gone people will know that the twenty- first century was created by Alexander McQueen”
''I want to empower women. I want people to be afraid of the women I dress.''
2.3 Ownership
And the list goes on and on, of his brilliant creations and designs and he got all the glamour and fame in less than 10 years. He was offered to work with Givenchy as Creative head director in 1996, and he did work there till 2001. Although 51% of the Alexander McQueen shares are purchased by Gucci in today’s date, while he was still on the position of creative director.
It might not be believable but this brand is almost 24 years old, and was 18 when Alexander committed suicide one day before his mother’s funeral. Sarah Burton is working with Alexander McQueen since 1996, and has taken the succession so smoothly when McQueen died in 2010. She is now Creative Director at McQueen and handling & supervising the women wear, menswear, accessories and ready to wear