Research Methods And Research Methodology

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Research Methods and Research Methodology are different from each other. Methodology refers to the model of research (qualitative or quantitative) conducted for a particular project where as a method is a set of specific tasks, tools and techniques used for collecting and analysing data (Wahyuni, 2012).
4.1 Research Methodology:
The methodology used for the study of this project qualitative approach. Qualitative research is an approach to study natural social life and the data is not analysed using numbers to produce the hypothesis (Saldana, 2012). Qualitative research tries to present life as it really is and places emphasis on process and meanings (Sale & Brazil, 2002); where the researchers make claims from their perspective using strategies
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They can also use grounded theory to test or extend on prior grounded theories. Most essentially grounded theory studies should include the fact that it should reflect what is evident in reality and that the theory is not conflicting and transparent and can replicate results that are evident in reality (Greener, 2008). There are different methods for collection of data, including interviews and observation, as well as literature review and document analyses (Hancock, 2002). An important element of grounded theory research is the fact that analyses of data occurs simultaneously with its collection and is finished when new perceptions stop materializing from the data and the theory is clearly validated (Saldana, 2012). So as the researcher realises new concepts or premises materializing the data is examined and evaluated, hypotheses are generated and tested and theories are developed; thus the “theory is grounded in the data” (Hancock, 2002).
Case study, research is used to describe an entity that forms a single unit such as a person, an organisation or an institution (Hancock, 2002). Case study research ranges in complexity. The case study research can be a description of a single event or analyses of a social situation over a period of time and thus can sometimes lead to the generalisation of the issue rather than a thorough analysis (Hancock, 2002; Wahyuni,
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Semi-structured interviews are usually used in collecting the primary data and internal publications are usually the source for secondary data (Wahyuni, 2012).
One – to – one, semi – structured will be the platform for the data collection. The salient feature of interview is to allow the interviewees to share their stories and experiences with respect to the above mentioned phenomena (Wahyuni, 2012) and the interviews allow the interviewer more flexibility in terms of changing direction within the interview, which allows the interviewee to change the focus, where by emerging themes may appear (Bryman & Bell, 2011). The reason or choosing semi – structured interview because it involves a series of open ended questions on topics which can relate to ergonomics, motivation at workplace, work- life balance or flexibility at work place with integration of technology (Hancock, 2002) and also the participants pass their knowledge to the interviewer during the process (Wahyuni, 2012). Such kind of method will allow the interviewee the opportunity to talk freely without pressure and in a non- directive manner of their feelings, beliefs and experiences within the company’s current operating structure (Saunders, Lewis & Thornhill, 2009). However, the interviewer must consider the appropriate persons who can give substantive answers and responses to the queries that are to be asked

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