The President is implementing changes to improve the reputation of the BBB by reviewing procedures for managing complaints and revamping the rating systems. However, little information is available to determine how aggressive they are in changing culture and implementing internal controls and monitoring each branch. It took two years to oust the executive in the Los Angeles branch that was engaged in unethical pay for play scheme, but they did take action. The BBB is not a government agency or a consumer watchdog, and ultimately has no ability to shut down a business or force the business to do anything (Tuttle, 2013). Complaining about the BBB can get your accreditation revoked. Is there more that the BBB can do to be more transparent in
