Representation Of Women In The Media

The importance of media, particularly fashion imagery, is crucial as it moulds our clothing choices. Essentially what we see in the media is reflected by society and eventually becomes what is “normal” (Berger, 1991). As part of our identity construction the use and consumption of fashion is crucial. It acts as a semiotic marker enabling the construction of multi faceted and gendered identities that allow society, by way of non-verbal communication to classify us all. People are “made to identify themselves with what they consume” (Williamson, 1978, p.13). Consequently fashion and its outlets make up an essential part of what we consume to construct our identities, such cultural consumption and clothing choices comprise our modes of self-presentation and self-differentiation in everyday life (Wilson, 2003.)

Specifically advertisements and their imagery are intended represent “symbol of yourself aimed to attract your desire; they suggest that you can become the person in the picture before you” (Williamson, 1978, p. 65).

Fashion in the media, …show more content…
1-48) discuss traditional masculine identities, suggesting that they are based on an ideology dictated by four key principals: men should not be feminine; men must be respected and admired; men should never show fear; and men should seek out risk and adventure. This theory is still relevant today as displayed through the depiction of men in the featured adverts as well as further fashion imagery. However, 2017, the millennial era of breaking Down the traditional structures of the age of ‘doing you’ it is surprising that research on how non binary audiences interpret these media-centric ideas about gender, sex, masculine and feminine roles appears to be fairly limited. Clothes for many gay men, as an example, serve as semiotic markers for identity creation and communication. The proactive use of clothing enables the fluid construction and linking of multiple identities (Rudd,