Essay on Report On Branding Of Laxmi Coffee

1694 Words Dec 15th, 2015 7 Pages
REPORT ON
“BRANDING OF LAXMI COFFEE”

Submitted by
Sreeraj K Nair
Registration No - 141202109

Submitted to
Prof. SURAJ FRANCIS NORONHA
School Of Management

SOM, MANIPAL UNIVERSITY, MANIPAL-576104

INDEX

No. Title Page No.
1 Introduction 3
2 Impact, Goals, Benefits, and Importance of IMC 4-5
3 Integrated Brand Promotion 6
4 Conclusion 8

Introduction

Laxmi Coffee is a filter coffee which is the brand name of K.K. Shanbagh & Sons. Manufactured and packaged by the same company in the Udupi District of Karnataka, India. Laxmi Coffee is an FMCG product considered in the beverages category. It is a filter coffee which is regularly drank by many people, mainly in the southern part of India. The ingredients used to prepare Laxmi Coffee are 80% of Coffee and 20% of Chicory. It is priced at 135₹ for a packet of 500 grams and is sold only in the Indian state of Karnataka.

Integrated Brand Promotion
Integrated brand communication is a process of using a wide range of promotional tools working together to create widespread brand exposure. The process includes using various integrated marketing communication tools like:
 Advertising
 Direct Marketing
 Internet Advertising and Blogs
 Podcasting
 Event Sponsorship
 Outdoor Signage
 Public Relations
 Influencer
 Corporate Advertising

Impact, Goals, Benefits, and Importance of IMC Integrated marketing communication is the process for planning, executing and monitoring the brand messages…

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