For a company to develop, it is necessary to expand the scale of its business, the following opportunities and risks. All companies face the risk of failure which could allow them to move in a new environment and new markets, including rent-to-own stores. Rent-to-own is shopping patterns commonly used in the United States that provide goods for hire until the date of the contract itself. One of the dilemmas faced by the chain rent-to-own is whether to expand the business by building retail stores abroad, in which an alien environment to them. This dilemma is the main point of the case study Michael Chu, 'Play safe at home, or take risks abroad?' (2012).
This case focuses on American companies lease-to-own chain, Coe, who sells household goods
This case focuses on American companies lease-to-own chain, Coe, who sells household goods