Renault Duster Case Study

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Kamal Kumar
Product Manager, Kotak
Had Renault Duster in consideration set but did not buy
Like everyone I was waiting for the Duster to come out. I seemed to be ahead of it trend. I was looking for a change from Corolla to something new. But when the prices came out I was put off to see the top end going in 13lakhs.
In respect to exterior, it is quite acceptable. The wheel arches make it look wider, but it is not so from inside. The quality of door handle is really plasticity, which does not look good, and would not last long. From behind it looks more like a military vehicle which was another shortcoming of the design.
The interiors are very economical. I will not say cheap but the quality of plastic is just above average.
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It is the same engine used in Micra and Sunny. But there is a lag in performance after you press the accelerator, which is a little bit of announce. The vehicle gives good millage, it gives around 14-16kmpl within city limits.
The suspension are stiff, but the ride is not uncomfortable. Duster takes potholes easily. Ground clearance is good and suitable for tough terrain.
At 13lakhs I wanted better interiors and automatic gear change. I didn’t find Duster worth the price. On top of that sales experience and after sales service is pathetic.
In the end I did not buy Duster. Main reasons being lag in engine, sales service and after sales service. The engine used is same as you get in a 6lakh car, seriously. Amit
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Also, people loved SUV with rugged looks that stood out in the car, but at the same time they want operational performance like a sedan. Ease of driving and good fuel efficiency are the most sought our features of a sedan for an MUV in the given range. Renault team found out that Indian customers prefer a strong dose of chrome on their cars, body-coloured bumpers, dual-tone interior, and switches for power windows on the door rather than in the central console and inclined seats for greater comfort.
In India in the given segment, a lot of cars are chauffeur-driven, and hence the rear seats deserve more importance than front seats. Since most of the SUV/ MUV are primarily used for weekend trips and getaways, some storage space is a welcome feature.
To handle the Indian roads the Renault Design was designed with reinforced suspension, higher ground clearance, more braces for the door and an engine that can meet mileage expectation of Indian user. Also, due to poor quality of Indian roads, after sales service deserves a special

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