This dissertation seeks to investigate the relationship between the publication of UGC at community media websites and the interaction with the online audience on those sites. This is because of the relationship between UGC and interactivity (Thurman, Forums for citizen journalists? Adoption of user generated content initiatives by online news media, 2008). Community media has used UGC as a way of interacting with the audience (Thurman, Forums for citizen journalists? Adoption of user generated content initiatives by online news media, 2008). It is unclear how media companies are making the gate-keeping decisions regarding the publication of UGC. If UGC is part of interaction, it is then important …show more content…
However, journalists’ willingness to interact online with the audience changed toward increased interaction compared to prior studies (Larsson, Understanding nonuse of interactivity in online newspapers: Insights from structuration theory, 2012). Yet, community journalism has a distinct relationship with its audience as compared to other publications (Reader, Community journalism: A concept of connectedness., 2012). Therefore, the question remains since community news has traditionally been based on a closeness to the community will community media outlets be more likely to interact with their audience in the comment section? The hallmark of community journalists has always been the engaged audience (Hatcher, 2106). The web allows through interaction to communicate with each other. Community media can help to create a “sense of use-ness” despite the separation of distance and reinforces the similarities of the group (Carey, 2016). Community media in its various forms provides a voice (Carey, 2016). Therefore with the tradition of interactivity including the publication of UGC it can be expected that community media outlets would continue this behavior in …show more content…
In addition, much of UGC is related to someone who can be where the event is happening (Harrison J. , 2010; Nilsson & Wadbring, 2015). Sports have large audiences, which leaves a sizable number of people producers of UGC (Paulussen & D 'heer, Using citizens for community journalism, 2013). Yet, there remain questions about how community media outlets are making use of UGC on their websites. It is clear that online-only community media outlets made use of UGC in the realm of sports (Smith, 2015). However, there are questions that remain about the use of UGC on community news websites of publications that also have a print