This proposal will consider the interrelation between stable relationship within the company and its relations with the customer in order to understand how this could affect the business performance. The investigation will be conducted by evaluating how corporate advantages as streamline vision and mission, customer relationship management, strong team working and customer loyalty could be fundamental in order to achieve company’s objectives.
The intention of this study will be to compare this issue through the customer service industry and understand where faulty procedure could be detected and how significant improvements will lead companies to succeed and gain a competitive advantage. It will mainly focus on customer service industries …show more content…
This notion implies a higher degree of complexity in the development of the corporate external and internal relationship. Thus, product will be the consumption of a service rather than outcome utilisation, in where it will have a crucial importance the interactions within personnel and with the customer’s perception of the service. For service to be valuable, constant exchange of information between stakeholders (consumers, managers, suppliers) and smooth communication are essential. For instance, in the marketing literature these sort of relations are called interactive marketing, where companies establish direct contact with consumer which determines a long term purchasing …show more content…
As a result of that, there will be an improvement in providing the service and in dealing with complaints. Moreover, customer’s satisfaction will be a simple outcome if knowledge and information are continuously and uniformly shared. Nevertheless to manage this set of knowledge is not that facile. Comparing companies with the past, it is evident that there is a huge staff turnover where cultural values are evolving during few years. In today’s workplace long-tenured employees are disappearing from the firm’ structure and the dominant culture of competitiveness between workforces in an organisation and companies in the same supply chain is not aiding the utopia of sharing the same corporate values in order to achieve the same
The intention of this study will be to compare this issue through the customer service industry and understand where faulty procedure could be detected and how significant improvements will lead companies to succeed and gain a competitive advantage. It will mainly focus on customer service industries …show more content…
This notion implies a higher degree of complexity in the development of the corporate external and internal relationship. Thus, product will be the consumption of a service rather than outcome utilisation, in where it will have a crucial importance the interactions within personnel and with the customer’s perception of the service. For service to be valuable, constant exchange of information between stakeholders (consumers, managers, suppliers) and smooth communication are essential. For instance, in the marketing literature these sort of relations are called interactive marketing, where companies establish direct contact with consumer which determines a long term purchasing …show more content…
As a result of that, there will be an improvement in providing the service and in dealing with complaints. Moreover, customer’s satisfaction will be a simple outcome if knowledge and information are continuously and uniformly shared. Nevertheless to manage this set of knowledge is not that facile. Comparing companies with the past, it is evident that there is a huge staff turnover where cultural values are evolving during few years. In today’s workplace long-tenured employees are disappearing from the firm’ structure and the dominant culture of competitiveness between workforces in an organisation and companies in the same supply chain is not aiding the utopia of sharing the same corporate values in order to achieve the same