Relationship Between Politics, Power, And Political Movements

1804 Words Oct 20th, 2014 null Page
2. Theoretical Background
2. 1. Online Activism
As our understanding of the relationship between politics, power, and the use of IT in organizational settings gains theoretical rigor, new avenues for studying this relationship emerge (Jasperson, et al., 2002). Relatively recently, research has begun to connect the field with social and political movements (Castells, 2012; Steenkamp & Hyde-Clarke, 2012; Wills & Reeves, 2009). Wills and Reeves (2009), for example, discuss the role of mining data from social networking sites in supporting political campaigning in Britain, or, Steenkamp and Hyde-Clarke (2012) explain how Facebook pages allow the South African public to voice their opinions and build communities of political interests, or, Castells (2012) demonstrates the organizing role of IT platforms in forging a commonly mediated emotional response to political events and in turn accelerating social movements formation. The literature connecting ‘politically-oriented activities that rely on the Internet’ to social and political movements is often referred to as online activism (McCaughey & Ayers, 2003). Over the last decade, online activism has become increasingly prevalent for organizing people and shaping collective actions (we use the term ‘collective action’ to refer to the intentional collective action of individuals that share a common group membership to benefit the group) (Louis, 2009). Specifically, activism through the Internet can help organize groups, initiate…

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