Introduction
Powers of media should not be eliminated as it has deeply influenced our ideology and controlled our life. Many media scholars agree that media can help to define humankind and provide standards for proper performance and attitudes. Media plays the leading role in drafting the blue print of both masculinity male and femininity female outlook. People tend to follow the image constructed by media as a perfect appearance is highly required for the modern society so as to increase self-attractiveness and self-confidence. However, the femaleness appearance, especially the body figure which is created by the media is over extreme. Media implies a tremendously unrealistic standard of body image to women. Yet, women tend to experience …show more content…
This kind of concept will become normalize and become a usual habit. People will behave base on the constructed idea. They will put into practice in applying on our daily life. The standard of particular practice will be shaped. The concept will be finalized and progressed to a kind of social norm, the general rules that people will follow. The relationship between media and ideological construct is inseparable. Media is indispensable in naturalizing and universalizing the particular cultural concept to general public. Especially for the gender issue, as we are necessary of make identification with a cultural discourse of gender. Sometimes, we may not aware of that media conveys value and ideological messages. Like in the well-known Disney animation, female princess is always too weak and cannot save herself. The trapped princess is universally saved by the heroic prince and lead to an everlasting happy ending. In a certain extent, the idea of weak women and strong men is carried out by these animations. It seems the value implies on both sexes are acceptable and these animations constructed some kinds of gendered …show more content…
They wear the latest launched underwear from Victoria’s Secret. Some of them have different skin colors like representing women from every part of the world. The poster gives a message of this is the world view. The characteristic of these 7 VS Angels is they all have a sexy, hot body. Slim legs, narrow waist with S line and buxom chest. These are the ways to show their femininity. The poster produces the image of health, beauty and confidence, sexy and attractive. The advertisement implies the idea that only women with body figure as perfect as the angels in poster can show out the one hundred percentage
Powers of media should not be eliminated as it has deeply influenced our ideology and controlled our life. Many media scholars agree that media can help to define humankind and provide standards for proper performance and attitudes. Media plays the leading role in drafting the blue print of both masculinity male and femininity female outlook. People tend to follow the image constructed by media as a perfect appearance is highly required for the modern society so as to increase self-attractiveness and self-confidence. However, the femaleness appearance, especially the body figure which is created by the media is over extreme. Media implies a tremendously unrealistic standard of body image to women. Yet, women tend to experience …show more content…
This kind of concept will become normalize and become a usual habit. People will behave base on the constructed idea. They will put into practice in applying on our daily life. The standard of particular practice will be shaped. The concept will be finalized and progressed to a kind of social norm, the general rules that people will follow. The relationship between media and ideological construct is inseparable. Media is indispensable in naturalizing and universalizing the particular cultural concept to general public. Especially for the gender issue, as we are necessary of make identification with a cultural discourse of gender. Sometimes, we may not aware of that media conveys value and ideological messages. Like in the well-known Disney animation, female princess is always too weak and cannot save herself. The trapped princess is universally saved by the heroic prince and lead to an everlasting happy ending. In a certain extent, the idea of weak women and strong men is carried out by these animations. It seems the value implies on both sexes are acceptable and these animations constructed some kinds of gendered …show more content…
They wear the latest launched underwear from Victoria’s Secret. Some of them have different skin colors like representing women from every part of the world. The poster gives a message of this is the world view. The characteristic of these 7 VS Angels is they all have a sexy, hot body. Slim legs, narrow waist with S line and buxom chest. These are the ways to show their femininity. The poster produces the image of health, beauty and confidence, sexy and attractive. The advertisement implies the idea that only women with body figure as perfect as the angels in poster can show out the one hundred percentage